Categoría: Marco carvajal

MUMBAI, India, Feb. 17, 2021 /PRNewswire/ — EaseMyTrip, India’s leading travel, and ticketing portal saw a 40% uptick in its push notification delivery, resulting in heightened engagement with its customer base. The boost came in with the strategic implementation of Netcore’s breakthrough notification delivery technology – Smart Push.

Smart Push is a pioneered technology by Netcore in push notification delivery that negates the unreliability of the Google FCM and ensures better delivery on the wide spectrum of mobile device brands. This makes Smart Push a cut above the other push amplification solutions on offer, by design.

EaseMyTrip was navigating multiple challenges at the user engagement level. Low DAUs resulted in lower engagement and high uninstalls. Due to OS-level optimizations on multiple mobile device brands, the reachability is highly truncated. Any effective engagement strategy was marred by the low reachability of the message due to low push notification delivery rates.

Netcore’s customer success team chalked out a high impact engagement strategy with the team at EaseMyTrip to combat this limitation. Through the Smart Push feature, the teams were able to boost the delivery rate of these push notifications by 40% in less than 90 days.

While the delivery uplift solved for the reducing DAUs in the short term, it also positively impacted the push notification sender reputation, hence impacting the long term enhanced delivery of push notifications for the brand.

Vikash Goyal, Head – Digital Marketing, EaseMyTrip added, «Increasing app push notification delivery rates is one of the biggest challenge faced by mobile marketers today. At EaseMyTrip, our focus has always been to discover & implement innovative technology to strengthen our overall mobile app experience.» He further commented on the value of Smart Push, «With Netcore’s Smart Push Technology, we’ve been able to achieve a delivery rate uplift of more than 40% for our app push notifications – boosting user activation/reactivation. The expert consultancy and constant support extended by their Customer Success team has been pivotal in achieving this success.»

«Every touchpoint is pivotal for engagement resulting in enhanced retention. You lose a touchpoint, you lose an opportunity to engage your customer. It’s simple.» said Kalpit Jain, Group CEO, Netcore Solutions. «Netcore has pushed the envelope forever to empower brands in delivering the best possible experience to their customer base. Smart Push is now a critical component of the customer engagement and experience arsenal of the brands such as Shemaroo, TVS Credit, Ease My Trip among others and we are happy and proud of the impact it has achieved for them,» added Kalpit.

About Netcore Solutions

Netcore is a global Marketing Technology company that offers solutions to help brands and enterprises in customer acquisition, engagement, and retention. The first and leading Marketing Automation, Analytics and AI/ ML solutions provider in India, Netcore was established in 1997 by Rajesh Jain, an Internet pioneer. Netcore’s product suite includes Smartech and Pepipost. Smartech is an AI-powered growth marketing platform. Pepipost is an API based Email sending product.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Thomas Cook, Go Air, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra, BabyChakra, Dream11, Reliance, Vodafone, ITC, OLA, Pfizer, OLX along with International brands PizzaHut Malaysia, Malindo Airlines, Philippine Airlines, Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its marketing technology, delivers 8+ billion emails and 3+ billion SMSs a month, creating 11+ billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in SEA, USA, MEA and an employee base of 550.

Logo: https://mma.prnewswire.com/media/1176346/Netcore_Solutions_Logo.jpg 

ABU DHABI, UAE, Feb. 17, 2021 /PRNewswire/ — Eighty-eight per cent employees working at attractions, experiences, hotels, restaurants and retailers at Yas Island, Abu Dhabi’s premier leisure and entertainment hub, have been vaccinated against COVID-19, as the Island aims to be among the first fully vaccinated holiday destinations in the UAE and the world.

Demonstrating its commitment to health and wellbeing, the popular destination has now seen 7,574 of its employees receive their vaccines against COVID-19, in support of Abu Dhabi’s vaccination programme, in addition to building safety and confidence across the Emirate’s community.

Mohamed Abdalla Al Zaabi, Chief Executive Officer of Miral, commented: «The health and safety of our visitors and employees has always been a top priority, and part of our commitment to positioning Yas Island as a top global destination for entertainment, leisure and business. The ongoing UAE vaccination programme is pivotal to the safe return of visitors to Yas Island, and we are confident that the Island will soon be among the first fully vaccinated destinations in the UAE and the world. We are grateful to the UAE’s wise leadership for providing access to the vaccine, keeping our community protected and safe.»

Since the launch of the wider UAE vaccination programmes, attractions across Yas Island have encouraged employees to choose to vaccinate to protect their health and the safety and wellbeing of their community and those visiting Yas Island. A range of activities have been introduced to help employees make an informed decision to vaccinate. 

Saif Al Noaimi, Acting CEO of Abu Dhabi Motorsports Management said, «Abu Dhabi Motorsports Management is proud that its employees are actively taking part in the vaccination programme, supporting and demonstrating the UAE’s ability to mount an agile and effective response to the pandemic. Across all our events and activities, the safety and wellness of visitors is paramount, and the vaccination programme underpins our mission to rebuild trust and confidence across the community in enjoying all that Abu Dhabi has to offer.»

A range of attractions, hotels, and assets have been involved in the Emirate’s vaccination drive, including Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, CLYMB Abu Dhabi, Yas Marina Circuit, W Hotel Abu Dhabi – Yas Island, Yas Mall, Yas Beach, Etihad Arena, Yas Marina, Hilton Abu Dhabi Yas Island, and Yas Plaza Hotels.

Speaking on the success of Yas Island’s vaccination drive, Bayan Al Hosani, Executive Director for People, Culture & Performance, Aldar, said: «Since the beginning of the pandemic, our wise leadership has taken prompt and decisive action to limit its impact on the community. Today, the UAE’s Vaccination Programme is among the most successful in the world. As a responsible business, Aldar is committed to shouldering the responsibility and supporting the UAE Government and health authorities’ efforts to protect the health and wellbeing of our nation. We are proud to have achieved such a milestone at Yas Island, which will provide peace of mind to anyone visiting this iconic destination.»

Over the past year, Yas Island introduced numerous safety measures such as the ‘#TogetherAtYas’ online platform that offers guests a guide to the comprehensive safety measures on Yas Island, and the widely commended ‘Yas Wellness Program’ which was launched as part of ‘#TogetherAtYas’ as a comprehensive wellness program granting guests direct access to a dedicated team of Yas Wellness ambassadors.

For more information on precautionary measures being taken at Yas Island, please visit yasisland.ae/yaswellness.

Yas Island

Yas Island in Abu Dhabi. Yas Island (www.yasisland.ae) is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and the most enjoyable musical and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, Yas Links golf course, as well as Abu Dhabi’s largest mall, more than 160 dining experiences, seven hotels, and indoor and outdoor concert venues – all of which are complemented by a range of visitor services that connect all attractions to one another.

Video – https://mma.prnewswire.com/media/1439142/Yas_Island_English.mp4
Infographic – https://mma.prnewswire.com/media/1439133/Yas_Island_Infographic.jpg
Photo – https://mma.prnewswire.com/media/1439136/Yas_Island.jpg

WASHINGTON, Feb. 16, 2021 /PRNewswire/ — Scenic America celebrates the Federal Highway Administration (FHWA)’s announcement today of 34 National Scenic Byways and 15 All-American Roads, the first additions to the program since 2009. The new designees– ranging from Maine’s Katahdin Woods and Waters Scenic Byway to California’s Historic Route 66 Needles to Barstow Scenic Byway– traverse 28 states, bringing the total of America’s Byways® to 184 in 48 states.

Established in 1991, the National Scenic Byways Program recognizes roadways with notable scenic, historic, cultural, natural, recreational, and archaeological qualities. Scenic America, a national environmental nonprofit that preserves and enhances the visual character and scenic beauty of America, led the charge to revitalize and restore funding for the program.

«The National Scenic Byways Program brings new jobs, tourism, and other benefits to communities along these scenic roads, which are often located in parts of the country where such resources are desperately needed and harder to come by. We are grateful to Rep. David Cicilline (D-RI), Sen. Susan Collins (R-ME), Rep. Garret Graves (R-LA), Sen. Ben Cardin (D-MD), and the nine Members who led the way to pass Public Law No. 116-57, The Reviving America’s Scenic Byways Act, making today’s announcement possible,» said Scenic America President Mark Falzone. «We are excited to partner with the new designees as they tap into the program’s benefits, and we look forward to helping other byways across the country in applying for future byways designations.»

Recognizing the potential impact of the National Scenic Byways Program on America’s travel and tourism industry and on its own scenic conservation mission, Scenic America took the lead to work with Congress to open a new nominations process and establish funding for the program. Through the leadership of Sen. Collins and Sen. Jack Reed (D-RI), Congress included $16 million in funding for the program in the 2021 Consolidated Appropriations Act enacted on December 29, 2020—its first dedicated funding since 2012.

The program’s revitalization comes at a critical time for the travel and tourism sector as it contends with the devastating impacts of COVID-19 on communities that rely on a robust hospitality industry. In 2019 alone, travel and tourism generated $2.9 trillion in economic impact according to the U.S. Travel Association. Scenic byways contribute strongly to those figures. For example, the Blue Ridge Parkway generated $1.4 billion in economic output and supported 16,300 jobs in North Carolina and Virginia in 2019, according to the National Park Service. During the same year, the Natchez Trace Scenic Parkway brought $13.1 million in economic output to Alabama, Tennessee, and Mississippi, supporting 161 jobs. As Americans look for safe ways to return to travel, road trips and visits to parks and natural places are expected to have widespread appeal.

The list of today’s designees can be viewed here: https://www.scenic.org/blog/scenic-america-celebrates-announcement-of-new-scenic-byways-designations/.

Scenic America will continue to advocate for the National Scenic Byways Program’s long-term funding, as well as for it to be included in the Surface Transportation Reauthorization bill that Congress will take up this session.

The National Scenic Byways Program is administered by the Federal Highway Administration. Details about today’s announcement and additional resources for awardees and future applicants can be found on the FHWA website. To learn more about Scenic America and its support of the National Scenic Byways Program, visit www.scenicbyways.org.

About Scenic America

Scenic America is the only national environmental nonprofit dedicated to enhancing the visual character and scenic beauty of America’s parks, open spaces, neighborhoods, and transportation corridors. Learn more at scenic.org.

Press Contact:

Rebecca Aloisi
703-507-0657
https://www.scenic.org

View original content to download multimedia:http://www.prnewswire.com/news-releases/scenic-america-celebrates-announcement-of-new-all-american-roads–national-scenic-byways-301229458.html

SOURCE Scenic America

The Agency for Cultural Affairs presents «CULTURE GATE to JAPAN«

AICHI, Japan, Feb. 17, 2021 /PRNewswire/ — On February 9, 2021, The Agency for Cultural Affairs opened a new art exhibit at Chubu Centrair International Airport as part of their «CULTRE GATE to JAPAN» initiative, beginning with the works of videographer SHIGETA Yusuke. On February 26, the works of a second contributor, creative group EUPHRATES, will be added to the exhibit. These two artists’ works will be exhibited at the airport as well as on the web, with the aim of promoting the appeals of Japanese culture and sharing it with the world.

〈Chubu Centrair International Airport Event Overview〉
The theme of the exhibit at Chubu Centrair International Airport is «MOTION». Two groups of artists will display works inspired by the movement of Japan’s ancient samurai and ninja warriors.

Centrair serves the Chubu region of Japan, at the heart of which is Aichi Prefecture. During Japan’s tumultuous «Warring States» period between the late fifteenth and late sixteenth centuries, the area was home to some of the most famous samurai who ever lived—people like ODA Nobunaga, TOYOTOMI Hideyoshi, and TOKUGAWA Ieyasu. The region has many old castles and battlefields, including the site of the 1600 Battle of Sekigahara, considered one of the most decisive battles in Japanese history.

The underground mercenaries of this tumultuous era were the ninja, who are often linked to the cities of Iga in Mie Prefecture and Koka in Shiga Prefecture. Both cities are near the Chubu area.

EUPHRATES, a creative group involved in the exhibit, creates innovative visual experiences based on their research of the methods underlying rules of expression, including shape and movement. Their installation focuses on the signs that ninja gave as they engaged in espionage activities.

SHIGETA Yusuke, another artist involved in the project, creates primitive animation pieces with rich storylines using pixel art. He has recreated a famous scene showing samurai engaged in battle in the style of traditional folding screens. Inspired by the dynamic motion of the samurai warriors, he now depicts this scene through animation.

■Period: Exhibits open on February 9（Work by SHIGETA）
February 27(Work by EUPHRATES)
■Location: Chubu Centrair International Airport
Terminal 1 Arrivals Lobby
■Entrance fee: Free
■Theme: MOTION Expressing the movements of Japan’s samurai and ninja
■Title: Sekigahara-Sansui-zu-Byobu (Folding Screen of Painted Sekigahara Landscapes) SHIGETA Yusuke
Kehai no Hako (A Box of Signs) EUPHRATES
■Artists: Creative Group EUPHRATES

EUPHRATES is a creative group that was founded in 2005 by graduates of the SATO Masahiko Laboratory at Keio University. Its activities are based in various kinds of research. Rooted in the idea that the forms of expression that come out of research work are intrinsically fascinating, the group is engaged in the development of new kinds of representation and media design through images, animation, written works, exhibitions, and more. Recent projects include creating images for the NHK educational programs PitagoraSwitch, 2355/0655, Kangaeru Karasu, and Texico, as well as Me de Miru Sansu, a visual learning program for elementary school children published by Kyoiku Shuppan. Notable awards include the New York ADC Gold Prize, and the Yellow Pencil Prize at the D&AD Awards.

Videographer SHIGETA Yusuke

Born in 1981, SHIGETA Yusuke is a videographer who works on animation installations, driven by a keen interest in imaging principles. His activities highlight the ways people engage with images in the digital world. Most of his animation works in recent years have focused on pixelized representations, many of which have been presented at exhibitions and events. His major awards include Jury Selection in the Art Division at the 16th Japan Media Arts Festival for Pixel Forest and Jury Selection in the Art Division at the 12th Japan Media Arts Festival for Narrative Kinetics.

＜About CULTURE GATE to JAPAN＞
Beginning in February of 2021, the Agency for Cultural Affairs, Government of Japan will launch an innovative cultural promotion project called «CULTURE GATE to JAPAN«. Held at seven airports across Japan as well as the Tokyo International Cruise Terminal, artists and creators active in the field of Media Arts will exhibit artworks inspired by the unique culture of each area with the goal of communicating the broader appeal of Japanese culture.

The global effects of the novel coronavirus have made it difficult to meet new people and experience new cultures in person.  However, that should not interrupt the exchange of art, ideas, and culture. Through this project, we hope to continue providing people around the world with the same sense of wonder and joy felt when encountering a new culture.

Organizer: Agency for Cultural Affairs, Government of Japan            
Official Website: https://culture-gate.jp/ 
Exhibit at Chubu Centrair International Airport: https://culture-gate.jp/ja/exhibition/motion

——————————————————————————————–

The «CULTURE GATE to JAPAN» PR is managed by wondertrunk & co. Inc.

Photo – https://mma.prnewswire.com/media/1438326/image1.jpg  
Photo – https://mma.prnewswire.com/media/1438161/image2.jpg  
Photo – https://mma.prnewswire.com/media/1438158/image3.jpg  
Photo – https://mma.prnewswire.com/media/1438159/image4.jpg  

The Agency for Cultural Affairs presents «CULTURE GATE to JAPAN«

NAHA, Japan, Feb. 17, 2021 /PRNewswire/ — On February 13, 2021, The Agency for Cultural Affairs opened a new art exhibit at Naha Airport as part of their «CULTURE GATE to JAPAN» initiative. Visual artist/programmer HIGA Satoru and animator/illustrator nuQ created works based on the motif of the Ryukyu Kingdom. These works are exhibited at the airport as well as on the web, with the aim of promoting the appeals of Japanese culture and sharing it with the world.

〈Naha Airport Event Outline〉

Located in Japan’s subtropical resort area of Okinawa, the theme of the exhibition at Naha Airport is «MEMORY». Two artists have created stunning visual works that connect the memories of the island’s historic Ryukyu Kingdom, drenched in sunlight and color, with the modern world.

For the 450 years between 1429 and 1879, a country known as the Ryukyu Kingdom developed its highly unique culture through extensive interaction with China, Japan, Korea, and Southeast Asia. Traces of this historical kingdom remain to this day, glimpsed through Okinawa’s historical sites, which reflect distinctive perspectives on nature, and richly colored handicrafts—Bingata dyed cloth being among the most recognizable ones.

One of the artists involved in the exhibit is HIGA Satoru, a visual artist from Okinawa who makes expert use of sophisticated programming techniques. HIGA has represented the history and spirit of the Ryukyu Kingdom on a digital platform with a 3D model of Shuri Castle (Shurijo), an icon of Ryukyu history that was largely destroyed by fire in 2019.

The other artist, nuQ, is an animator known for her pop-art colors and retro aesthetic. She has created a mural that brings together the history of the Ryukyu Kingdom with Okinawa’s modern role as a tourist destination.

■Period: Exhibits open on February 13, 2021
■Location: Naha Airport
  Work by HIGA Satoru: International Terminal Area, Fukugi Hall, Floor 3
  Work by NuQ: Domestic Terminal Area, Departures Security Checkpoint C, Floor 2
  *Works will be exhibited at the above location until March 9. On March 13, the works will be moved to the International Terminal Departures Lobby, Floor 2.
■Entrance fee: Free
■Theme: MEMORY Connecting remembrances of the Ryukyu Kingdom with the modern world
■Title: Portrait, Landscape  HIGA Satoru
           Past and Present Chanpuru Hospitality nuQ
■Artist:
Visual Artist, Programmer HIGA Satoru

Born in Okinawa Prefecture in 1983, HIGA Satoru is a visual artist and programmer who uses computers as a tool to create new forms of expression. Leveraging sophisticated programming techniques such as real-time 3D graphics and computer vision as well as his experience with a diverse array of projects, HIGA has been involved in a wide range of creative activities that include installations, stage direction, VJing, live performances, and virtual reality products. After founding Backspace Productions Inc. in 2019, he recently directed the 3D video concert footage for musician Millennium Parade, as well as the footage for PUNPEE’s latest concert, «Sofa Kingdomcome».

Animator, Illustrator nuQ

nuQ is an animator who creates fresh expressions with a comical pop sensibility. Specializing in eccentric color schemes and dynamic movement, she is active in a wide variety of media forms that include television commercials, music videos, illustrations, and more. She is the winner of several awards, among them the Grand Prize at the 18th Campus Genius Contest and Jury Selection in the Animation Division at the 16th Japan Media Arts Festival for New Tokyo Ondo, plus Jury Selection in the Animation Division at the 23rd Japan Media Arts Festival for The Last Episode. Her key projects in recent years include the «Three Mystic Apes» music video for Wednesday Campanella and the HIBERNATION 1: Healing Spring A Film & Moving Image Festival The Latest in Independent Animation exhibit at the Towada Art Center.

＜About CULTURE GATE to JAPAN＞
Beginning in February of 2021, the Agency for Cultural Affairs, Government of Japan will launch an innovative cultural promotion project called «CULTURE GATE to JAPAN«. Held at seven airports across Japan as well as the Tokyo International Cruise Terminal, artists and creators active in the field of Media Arts will exhibit artworks inspired by the unique culture of each area with the goal of communicating the broader appeal of Japanese culture.

The global effects of the novel coronavirus have made it difficult to meet new people and experience new cultures in person.  However, that should not interrupt the exchange of art, ideas, and culture. Through this project, we hope to continue providing people around the world with the same sense of wonder and joy felt when encountering a new culture. 

Organizer: Agency for Cultural Affairs, Government of Japan            
Official Website: https://culture-gate.jp/ 
Exhibit at Naha Airport：https://culture-gate.jp/exhibition/memory

——————————————————————————————–

The «CULTURE GATE to JAPAN» PR is managed by wondertrunk & co. Inc.

Photo – https://mma.prnewswire.com/media/1438372/image1.jpg 
Photo – https://mma.prnewswire.com/media/1438190/image2.jpg
Photo – https://mma.prnewswire.com/media/1438191/image3.jpg
Photo – https://mma.prnewswire.com/media/1438189/image4.jpg

AICHI, Japan, Feb. 16, 2021 /PRNewswire/ — On February 9, 2021, The Agency for Cultural Affairs opened a new art exhibit at Chubu Centrair International Airport as part of their «CULTRE GATE to JAPAN» initiative, beginning with the works of videographer SHIGETA Yusuke. On February 26, the works of a second contributor, creative group EUPHRATES, will be added to the exhibit. These two artists’ works will be exhibited at the airport as well as on the web, with the aim of promoting the appeals of Japanese culture and sharing it with the world.

〈Chubu Centrair International Airport Event Overview〉
The theme of the exhibit at Chubu Centrair International Airport is «MOTION». Two groups of artists will display works inspired by the movement of Japan’s ancient samurai and ninja warriors.

Centrair serves the Chubu region of Japan, at the heart of which is Aichi Prefecture. During Japan’s tumultuous «Warring States» period between the late fifteenth and late sixteenth centuries, the area was home to some of the most famous samurai who ever lived—people like ODA Nobunaga, TOYOTOMI Hideyoshi, and TOKUGAWA Ieyasu. The region has many old castles and battlefields, including the site of the 1600 Battle of Sekigahara, considered one of the most decisive battles in Japanese history.

The underground mercenaries of this tumultuous era were the ninja, who are often linked to the cities of Iga in Mie Prefecture and Koka in Shiga Prefecture. Both cities are near the Chubu area.

EUPHRATES, a creative group involved in the exhibit, creates innovative visual experiences based on their research of the methods underlying rules of expression, including shape and movement. Their installation focuses on the signs that ninja gave as they engaged in espionage activities.

SHIGETA Yusuke, another artist involved in the project, creates primitive animation pieces with rich storylines using pixel art. He has recreated a famous scene showing samurai engaged in battle in the style of traditional folding screens. Inspired by the dynamic motion of the samurai warriors, he now depicts this scene through animation.

■Period: Exhibits open on February 9（Work by SHIGETA）
February 27(Work by EUPHRATES)
■Location: Chubu Centrair International Airport
Terminal 1 Arrivals Lobby
■Entrance fee: Free
■Theme: MOTION Expressing the movements of Japan’s samurai and ninja
■Title: Sekigahara-Sansui-zu-Byobu (Folding Screen of Painted Sekigahara Landscapes) SHIGETA Yusuke
Kehai no Hako (A Box of Signs) EUPHRATES
■Artists: Creative Group EUPHRATES

EUPHRATES is a creative group that was founded in 2005 by graduates of the SATO Masahiko Laboratory at Keio University. Its activities are based in various kinds of research. Rooted in the idea that the forms of expression that come out of research work are intrinsically fascinating, the group is engaged in the development of new kinds of representation and media design through images, animation, written works, exhibitions, and more. Recent projects include creating images for the NHK educational programs PitagoraSwitch, 2355/0655, Kangaeru Karasu, and Texico, as well as Me de Miru Sansu, a visual learning program for elementary school children published by Kyoiku Shuppan. Notable awards include the New York ADC Gold Prize, and the Yellow Pencil Prize at the D&AD Awards.

Videographer SHIGETA Yusuke

Born in 1981, SHIGETA Yusuke is a videographer who works on animation installations, driven by a keen interest in imaging principles. His activities highlight the ways people engage with images in the digital world. Most of his animation works in recent years have focused on pixelized representations, many of which have been presented at exhibitions and events. His major awards include Jury Selection in the Art Division at the 16th Japan Media Arts Festival for Pixel Forest and Jury Selection in the Art Division at the 12th Japan Media Arts Festival for Narrative Kinetics.

＜About CULTURE GATE to JAPAN＞
Beginning in February of 2021, the Agency for Cultural Affairs, Government of Japan will launch an innovative cultural promotion project called «CULTURE GATE to JAPAN«. Held at seven airports across Japan as well as the Tokyo International Cruise Terminal, artists and creators active in the field of Media Arts will exhibit artworks inspired by the unique culture of each area with the goal of communicating the broader appeal of Japanese culture.

The global effects of the novel coronavirus have made it difficult to meet new people and experience new cultures in person.  However, that should not interrupt the exchange of art, ideas, and culture. Through this project, we hope to continue providing people around the world with the same sense of wonder and joy felt when encountering a new culture.

Organizer: Agency for Cultural Affairs, Government of Japan            
Official Website: https://culture-gate.jp/ 
Exhibit at Chubu Centrair International Airport: https://culture-gate.jp/ja/exhibition/motion

——————————————————————————————–

The «CULTURE GATE to JAPAN» PR is managed by wondertrunk & co. Inc.

View original content to download multimedia:http://www.prnewswire.com/news-releases/works-of-media-art-inspired-by-the-movement-of-japans-samurai-and-ninja-exhibited-at-chubu-centrair-international-airport-from-february-9-301228970.html

SOURCE Agency for Cultural Affairs, Government of Japan CULTURE GATE to JAPAN Initiative

NAHA, Japan, Feb. 16, 2021 /PRNewswire/ — On February 13, 2021, The Agency for Cultural Affairs opened a new art exhibit at Naha Airport as part of their «CULTURE GATE to JAPAN» initiative. Visual artist/programmer HIGA Satoru and animator/illustrator nuQ created works based on the motif of the Ryukyu Kingdom. These works are exhibited at the airport as well as on the web, with the aim of promoting the appeals of Japanese culture and sharing it with the world.

〈Naha Airport Event Outline〉
Located in Japan’s subtropical resort area of Okinawa, the theme of the exhibition at Naha Airport is «MEMORY». Two artists have created stunning visual works that connect the memories of the island’s historic Ryukyu Kingdom, drenched in sunlight and color, with the modern world.

For the 450 years between 1429 and 1879, a country known as the Ryukyu Kingdom developed its highly unique culture through extensive interaction with China, Japan, Korea, and Southeast Asia. Traces of this historical kingdom remain to this day, glimpsed through Okinawa’s historical sites, which reflect distinctive perspectives on nature, and richly colored handicrafts—Bingata dyed cloth being among the most recognizable ones.

One of the artists involved in the exhibit is HIGA Satoru, a visual artist from Okinawa who makes expert use of sophisticated programming techniques. HIGA has represented the history and spirit of the Ryukyu Kingdom on a digital platform with a 3D model of Shuri Castle (Shurijo), an icon of Ryukyu history that was largely destroyed by fire in 2019.

The other artist, nuQ, is an animator known for her pop-art colors and retro aesthetic. She has created a mural that brings together the history of the Ryukyu Kingdom with Okinawa’s modern role as a tourist destination.

■Period: Exhibits open on February 13, 2021
■Location: Naha Airport
  Work by HIGA Satoru: International Terminal Area, Fukugi Hall, Floor 3
  Work by NuQ: Domestic Terminal Area, Departures Security Checkpoint C, Floor 2
  *Works will be exhibited at the above location until March 9. On March 13, the works will be moved to the International Terminal Departures Lobby, Floor 2.
■Entrance fee: Free
■Theme: MEMORY Connecting remembrances of the Ryukyu Kingdom with the modern world
■Title: Portrait, Landscape  HIGA Satoru
           Past and Present Chanpuru Hospitality nuQ
■Artist:
Visual Artist, Programmer HIGA Satoru

Born in Okinawa Prefecture in 1983, HIGA Satoru is a visual artist and programmer who uses computers as a tool to create new forms of expression. Leveraging sophisticated programming techniques such as real-time 3D graphics and computer vision as well as his experience with a diverse array of projects, HIGA has been involved in a wide range of creative activities that include installations, stage direction, VJing, live performances, and virtual reality products. After founding Backspace Productions Inc. in 2019, he recently directed the 3D video concert footage for musician Millennium Parade, as well as the footage for PUNPEE’s latest concert, «Sofa Kingdomcome».

Animator, Illustrator nuQ

nuQ is an animator who creates fresh expressions with a comical pop sensibility. Specializing in eccentric color schemes and dynamic movement, she is active in a wide variety of media forms that include television commercials, music videos, illustrations, and more. She is the winner of several awards, among them the Grand Prize at the 18th Campus Genius Contest and Jury Selection in the Animation Division at the 16th Japan Media Arts Festival for New Tokyo Ondo, plus Jury Selection in the Animation Division at the 23rd Japan Media Arts Festival for The Last Episode. Her key projects in recent years include the «Three Mystic Apes» music video for Wednesday Campanella and the HIBERNATION 1: Healing Spring A Film & Moving Image Festival The Latest in Independent Animation exhibit at the Towada Art Center.

＜About CULTURE GATE to JAPAN＞
Beginning in February of 2021, the Agency for Cultural Affairs, Government of Japan will launch an innovative cultural promotion project called «CULTURE GATE to JAPAN«. Held at seven airports across Japan as well as the Tokyo International Cruise Terminal, artists and creators active in the field of Media Arts will exhibit artworks inspired by the unique culture of each area with the goal of communicating the broader appeal of Japanese culture.

The global effects of the novel coronavirus have made it difficult to meet new people and experience new cultures in person.  However, that should not interrupt the exchange of art, ideas, and culture. Through this project, we hope to continue providing people around the world with the same sense of wonder and joy felt when encountering a new culture. 

Organizer: Agency for Cultural Affairs, Government of Japan            
Official Website: https://culture-gate.jp/ 
Exhibit at Naha Airport：https://culture-gate.jp/exhibition/memory

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The «CULTURE GATE to JAPAN» PR is managed by wondertrunk & co. Inc.

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SOURCE Agency for Cultural Affairs, Government of Japan CULTURE GATE to JAPAN Initiative

BOSTON, Feb. 16, 2021 /PRNewswire/ — Like the Beatles in the 60s, Tesla has arguably achieved the feat of being simultaneously the best and most popular at what they do. As the IDTechEx report «Electric Vehicles: Land, Sea & Air 2021–2041» discusses, Tesla enters a new market and quickly becomes the top-selling electric vehicle maker: from its home market of California in the US to the major auto markets of Europe, to South Korea and China, in a conquest that has made CEO Elon Musk the richest man in the universe.

What’s different about a Tesla? The ‘big three’ enabling technologies commonly cited for electric vehicles are the battery, electric traction motor, and power electronics. Tesla is on the bleeding edge of all; so, while its stock price is perhaps ‘too high IMO’, its sheer pace of innovation is what earns it a seat at the leader’s table and its many votes from consumers. In this article, IDTechEx explores Tesla’s innovations in the field of power electronics and some of the new materials opportunities being created.

Silicon Carbide Inverters

For electric vehicles, power electronics are critical for several functions, but perhaps most critical of all is the main inverter, which converts the DC battery into three-phase AC for the smooth operation of the electric traction motor. At the core of power electronics devices is power-switch technologies (transistors), which have already seen more than five generations of advancement. Today, silicon insulated-gate bipolar transistors (Si IGBTs) dominate the medium power range, including electric vehicle inverters. We are now transitioning to a sixth-generation, with wide-bandgap semiconductor materials taking over: silicon carbide (SiC) for high voltage/power applications and gallium nitride (GaN) for lower-voltage and power. This shift allows smaller and higher-density power modules, operating at higher temperatures, and creates new materials opportunities throughout the power module packaging.

Why is Tesla’s inverter innovative? Well, with the release of the Model 3 in 2018, Tesla became the first company to add SiC metal-oxide-semiconductor field-effect transistors (MOSFETs), sourced from ST Microelectronics, in an in-house inverter design. The overall design has several innovations beyond the use of SiC packages, but this is the main one. It has led to the overall weight of the inverter (4.8kg) to be under half that of the 2019 Nissan Leaf (11.15kg) and over a third less than that of the Jaguar I-PACE (8.23kg), which use Si IGBT inverters and off-the-shelf parts.

The use of SiC MOSFETs further creates new materials opportunities as the limits of traditional materials are stretched. To deal with the greater areal power densities, a Cu lead frame (metal structures that carry signals from the die to the rest of the inverter) is used over more conventional Al wire bonds. The die-attach material has also transitioned away from conventional solders towards Ag sintered die-attach materials to handle the higher temperatures.

What’s the catch? As with any emerging technology, the cost has been the main barrier for uptake of SiC MOSFETs and other enabling materials in the power module packages. But Tesla seems to have solved this too: its inverter has undergone a remarkable cost decline in only three years. The chart below shows an experience curve, calculated by IDTechEx, based on cost estimates for the Model 3 inverter in 2018 and a second-gen of the same inverter from the Model Y in 2020. As can be seen, Tesla’s SiC inverter already looks to be on par with Si IGBT modules used in the 2019 versions of the Nissan Leaf and the Jaguar I-PACE.

The result is Tesla’s overall inverter and permanent magnet motor combination is one of (if not the) best on the market, achieving a 97% efficiency, yielding more range without increasing expensive battery capacity. All at a similar cost to the older technologies being displaced.

To learn more about innovations in electric cars and the new materials opportunities being created, the IDTechEx reports «Advanced Electric Cars 2020-2040» and «Materials for Electric Vehicles: Electric Motors, Battery Cells & Packs, HV Cabling 2020-2030» cover trends in the core enabling powertrain technologies, from motors to batteries to autonomous vehicles. Visit www.IDTechEx.com/cars and www.IDTechEx.com/EVMat to learn more.

For more information on the overview report «Electric Vehicles: Land, Sea & Air 2021–2041», please visit www.IDTechEx.com/EV, or for the full portfolio of Electric Vehicle research available from IDTechEx, please visit www.IDTechEx.com/Research/EV. 

About IDTechEx

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

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Natalie Moreton
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press@IDTechEx.com
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SOURCE IDTechEx

FRANKLIN, Tenn., Feb. 16, 2021 /PRNewswire/ — As part of a game-changing collaboration with Amazon, MITSUBISHI MOTORS CORPORATION (MMC) today revealed the all-new 2022 OUTLANDER crossover SUV via livestream, the first vehicle to ever debut on Amazon Live.² All-new from the wheels up, the 2022 Outlander features a new design direction for both this vehicle and the brand, plus the premium quality, rugged performance and innovative technology expected of a Mitsubishi Motors vehicle.

The flagship of the Mitsubishi Motors line, it is reimagined and reinvented in every way, and is the best-equipped, most thoughtfully engineered vehicle the company has ever developed. Outlander gears up for sale in North America first in April 2021, with other global markets to follow.

With a U.S. Manufacturer’s Suggested Retail Price starting at $25,795¹, the all-new 2022 Mitsubishi Outlander delivers the equipment, quality and lasting value that Mitsubishi customers have come to expect of the brand. Full pricing and packaging details will be made available at a later date.

If you missed it, the reveal can be viewed here, Amazon.com/MitsubishiOutlander.

«Based on the product concept ‘I-Fu-Do-Do,’ which means authentic and majestic in Japanese, the all-new OUTLANDER has been crafted into a reliable SUV with significantly upgraded styling, road performance, and a high-quality feel to satisfy the needs of customers who want to expand their horizons and take on challenges of every kind,» said Takao Kato, chief executive officer of MMC. «With the launch of the all-new OUTLANDER, we will first expand our sales in the North American market and then aim for global growth.»

The Outlander was first launched in North America in 2002, and this new model is the fourth generation to be sold.

Styling debuts the brand’s next generation Dynamic Shield front face and design language, with muscular fenders, bold proportions and available large-diameter 20-inch wheels. Inside, Outlander is a quiet and serene space, showcasing quality and convenience through class-above materials, seating for seven in the segment’s only standard-equipment third-row, available 12.3-inch digital instrument cluster and 9-inch center screen, and also newly available wireless smartphone charging capability with Android Auto³ and wireless Apple CarPlay.⁴

The engineering underpinnings are also all-new. Partnered with a newly developed platform and 2.5L four-cylinder engine, Mitsubishi’s rally-derived Super All-Wheel Control⁵ system provides unmatched confidence for drivers in all environments. The newly developed drive mode selector allows performance and grip to be tailored to the conditions through six distinct settings, increasing on-road and off-pavement performance. Even two-wheel drive models are fitted with the drive-mode selector, offering five distinct modes in this setup, to help drivers feel more confident in all driving conditions.

Standard equipment on the 2022 Outlander includes 11 airbags⁶, three rows of seats, myriad storage locations, USB-A and USB-C charge ports and 18-inch wheels.

Depending on trim level, the 2022 Outlander can be fitted with 20-inch wheels, Mitsubishi’s MI-PILOT Assist driver assistance system with adaptive cruise control and lane-keep assist⁷, semi-aniline leather seating, integrated navigation using what3words technology, a windshield-display 10.8-inch full-color Head-Up Display (HUD), Mitsubishi’s industry-leading Mitsubishi Connect smart-car system, and a 10-speaker BOSE® audio system.⁸

Mitsubishi Motors North America is in the midst of introducing a full showroom of redesigned, reengineered or all-new vehicles, and the 2022 Outlander is the culmination of that program. This much-anticipated vehicle is here, and the game-changing launch is well under way. The all-new 2022 Mitsubishi Outlander is set to break boundaries, reset expectations and demand attention.

Disclaimers
1.Manufacturer’s Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details. Vehicle MSRP does not include Destination/Handling Charge of $1195 (Alaska/Hawaii $1220).
2. The 2022 Mitsubishi Outlander can only be purchased through a Mitsubishi Motors dealer partner. Vehicles will not be sold on Amazon.com or any Amazon subsidiary.
3. Available feature. Android,™ Android Auto,™ Google,™ Google Play,™ Google Maps,™ Google Assistant,™ and other marks are trademarks of Google LLC.
4. Available feature. Apple CarPlay®, Siri®, and Apple Music® are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a registered trademark of Apple, Inc.
5. Available feature. S-AWC is an integrated vehicle dynamics control system manages the driving forces and braking forces of the four wheels to help realize vehicle behavior that is faithful to the operation by the driver under a variety of driving conditions. S-AWC is not a substitute for safe and careful driving.
6. Airbags are part of a Supplemental Restraint System (SRS). To decrease the risk of injury from a deploying airbag, always wear your seat belt, keep feet on floorboard, sit upright in the middle of the seat and do not lean against the door. Always place children 12 and under in the rear seat and use appropriate child restraints. Never place a rear-facing infant restraint in the front seat. See your owner’s manual and the instructions provided with your child restraint for additional information.
7. MI-PILOT Assist is a driver aid only and is not a substitute for safe and careful driving. See Owner’s Manual for further information.
8. The Bose name is a registered trademark of Bose Corporation in the United States and/or other countries.

About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and

development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com.

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SOURCE Mitsubishi Motors North America, Inc.