Categoría: Ricardo

TORRANCE, Calif., Oct. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today’s unveiling of the Acura MDX Prototype previews the fourth-generation of the class-defining Acura MDX, America’s all-time best-selling three-row luxury SUV¹. On sale early next year, the new MDX will assume the flagship role in the Acura lineup as the most premium, performance-focused and technologically sophisticated SUV in Acura history. Twenty years after the launch of the first-generation model, the bold new design and sumptuously appointed interior of the new MDX will be bolstered by an arsenal of new Acura technologies, an all-new performance-focused platform with MDX’s first-ever double wishbone front suspension, and the first application of the Type S high performance moniker to an Acura SUV.

«The new MDX marks a turning point for Acura as our new flagship and the most far-reaching effort yet to deliver on our Precision Crafted Performance brand promise,» said Jon Ikeda, vice president and Acura brand officer. «We knew we needed to deliver something more emotional and premium with performance at its core. This new MDX builds on the past 20 years of success and elevates the model to an even stronger position in the market.»

Exterior Design

Enveloped in striking matte finish, the MDX Prototype, shown in both Liquid Carbon and Performance Red, makes a bold statement with its more dynamic and muscular design. The upright grille and long, sculpted hood convey power and presence and are anchored to an even lower and wider body with bulging shoulders and a greenhouse set further back, enabling a 6-inch increase in dash-to-axle dimension.

Signature elements of Acura’s next-generation design language are elegantly integrated with the new more premium and athletic form of MDX, including a three-dimensional Diamond Pentagon grille flanked by four-element JewelEye® LED headlights, underscored by Chicane™ LED daytime running lights, inspired by the Acura ARX-05 race car. The front fascia has been sculpted to highlight the wide grille, integrating fog light housings under side vents that further emphasize the new MDX’s wider track.

In profile view, the 21-inch wheels have been pushed to the corners, giving the MDX Prototype a nearly 3-inch longer wheelbase, aiding both ride quality and more spacious seating in all three rows, as well as a larger and more versatile cargo hold. A sharply sculpted beltline connects the front and rear, where the wide-set Chicane™ LED taillights echo the headlight treatment in front.

Next Level Interior

Befitting its new flagship status, the MDX Prototype presages the production model’s more premium and sophisticated cabin design, with a cleaner, more upright instrument panel taking on a wide structural motif. High-grade, authentic materials trim the interior including open-pore wood with infused metallic flake, polished aluminum and soft-touch Milano leather. An elegant mix of Ebony and Light Orchid leather graces the instrument panel and steering wheel with French stitched detailing. Next-generation Acura sport seats offer a more sculpted form with curvilinear quilting in all three rows, gradient perforation, and high-contrast stitching and piping.

The MDX’s wider body design enables first-class seating with more legroom in all three rows, and notably more headroom for front and third-row occupants. An ultra-wide panoramic moonroof opens the cabin up to provide natural light to all three rows.

Optimally bolstered Acura sport seats offer 16-way power adjustment and integrated massage functionality with a class-leading nine massage modes to relax the driver and front passenger after an exhilarating drive. Acura’s Iconic Drive™ LED illuminates the entire MDX cabin with 27 different lighting schemes tied to driving modes and representative of various locations, such as iconic roads and race circuits around the world.

Advanced Technology

Featuring a myriad of leading-edge Acura technologies, the MDX Prototype debuts Acura’s all-digital Precision Cockpit™, replacing physical gauges with a customizable 12.3-inch driver’s meter. The new MDX also gains the latest generation of Acura’s intuitive and driver-focused True Touchpad Interface™, featuring an ultra-wide, 12.3-inch, full-HD center display (Acura’s largest implementation yet), Acura-exclusive touchpad with «absolute positioning» and a new CPU for improved performance.  

The «Signature Edition» ELS STUDIO 3D® premium audio system in the MDX Prototype sets a new standard for concert-quality in-vehicle audio with more than 1000 watts of power, 22 discrete channels and 25 speakers. This elevated tier of ELS system features six ceiling-mounted Highline™ speakers and six carbon fiber coned mid-range woofers including two positioned innovatively in the front console to create a «Center of the Studio» experience with perfect left to right balance. Tuned and perfected by eight-time Grammy® award-winning music producer and sound engineer, Elliot Scheiner, this is the most advanced and powerful audio system ever offered in an Acura vehicle.

Elevated safety technologies include the latest generation of Acura’s Advanced Compatibility Engineering™ (ACE™) Body Structure, with enhanced occupant and pedestrian collision protection capabilities, bolstered by an expanded suite of AcuraWatch™ safety and driver-assistive technologies, including enhanced Road Departure Mitigation, new Traffic Jam Assist and new Low Speed Braking Control. Acura’s next-generation front passenger airbag technology, first seen on the new 2021 TLX and offering improved occupant protection in a wider variety of frontal collision scenarios, will be standard on all new MDX models.

Performance at its Core

The fourth-generation MDX debuts an all-new light truck platform built for athletic handling, refined ride comfort and exceptional cabin quietness. The most rigid Acura SUV body to date, the new MDX is engineered to support Type S-levels of performance as well as advanced collision and pedestrian safety. Anchored to the ultra-rigid new body is a new performance-focused chassis featuring MDX’s first-ever double wishbone front suspension, delivering sharp and sporty handling with improved road holding and ride comfort.

Further aiding handling and all-weather performance is Acura’s available fourth-generation Super Handling All-Wheel Drive™ (SH-AWD®), the only dynamic torque vectoring technology in MDX’s competitive class, extracting maximum grip and cornering precision from the all-new chassis. Superior stopping performance is enabled with Brembo® four-piston brake calipers, finished in a striking Ivory paint, at all four corners.

Drivers can customize the ride, handling, steering, suspension and powertrain performance characteristics using the MDX’s Intelligent Dynamics System (IDS). The IDS unlocks a wider range of personalized driving experiences through pre-set modes as well as giving drivers the ability to customize an Individual dynamic driving mode via the NSX-inspired Drive Mode dial, positioned prominently on the center console.

Powering the fourth-generation MDX will be one of two new powertrains. Standard power will come from Acura’s 3.5-liter V6 with i-VTEC® valvetrain, connected to an incredibly responsive and refined 10-speed automatic transmission. The upcoming MDX Type S will feature a Type S-exclusive 3.0-liter turbocharged V6 producing an estimated 355 horsepower and 354 lb.-ft. of torque, the most powerful engine ever offered in an Acura SUV. All MDX Type S models will put power to the ground through Acura’s fourth-generation SH-AWD® system.

Twenty Years of MDX

Debuting in 2000 as the North American Truck of the Year, the original 2001 Acura MDX was the industry’s first three-row crossover SUV, defining an entirely new category of vehicles that now dominate the segment. Over the past 20 years, across three generations of development, MDX has established itself as America’s all-time best-selling three-row luxury SUV and one of only a handful of luxury models to earn more than 1 million U.S. customers in the past two decades². MDX also recently surpassed the TL as the best-selling Acura model of all-time.

The fourth-generation MDX will join its three predecessors as designed, developed and produced in North America. The all-new MDX will be built at the company’s East Liberty, Ohio, auto plant, while both the 3.5-liter V6 and new Type S-exclusive 3.0-liter Turbo V6 engines will be produced at the company’s Anna, Ohio, engine plant, which also manufactures the NSX supercar’s twin-turbocharged hybrid V6 power unit. Acura’s 10-speed automatic transmission is built exclusively at the company’s Tallapoosa, Georgia, transmission plant.

About Acura

Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.

 

 

 

 

 

 

Video – https://www.youtube.com/watch?v=gPrGPcmIfs8  
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Photo – https://mma.prnewswire.com/media/1312238/Acura_MDX_Prototype_On_Road.jpg  
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SOURCE Acura

SEOUL, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ —

• Chairman Mong-Koo Chung inaugurated as Honorary Chairman of the Group
• Inauguration unanimously endorsed by board members of Hyundai Motor, Kia Motors and Hyundai Mobis
• Euisun Chung has been recognized for successful leadership as Executive Vice Chairman of the Group over past two years
• Group’s future direction will focus on ‘customers,’ ‘humanity,’ ‘future’ and ‘social contribution’
  …all activities must be customer-centric and enable customers to focus on lives
  …contribute to humanity’s dream of safe and free movement and a peaceful life
  …realize a future of our imagination to offer a higher plane of life experiences
  …become a company appreciated for sharing its fruits with customers
• Group will build a healthier corporate culture through employee empowerment and horizontal communication
• Euisun Chung to continue legacies of Founding Chairman Juyung Chung and Honorary Chairman Mong-Koo Chung 

Hyundai Motor Group (the Group) announced today that Euisun Chung, Executive Vice Chairman, was inaugurated to the position of Chairman of the Group. Chairman Mong-Koo Chung was inaugurated to the position of Honorary Chairman.

Hyundai Motor Company, Kia Motors Corporation and Hyundai Mobis Co. each held extraordinary board meetings today to discuss the inauguration. All members of the boards unanimously endorsed the inauguration of Euisun Chung as the new Chairman of the Group.

Hyundai Motor Group will open a new chapter in its history under Euisun Chung’s leadership. Embracing the vision ‘Together for a Better Future,’ the Group will develop and acquire key technologies and capabilities to overcome market uncertainties, including COVID-19.

In his inauguration remarks, Euisun Chung presented the future direction of the Group as one focused on ‘customers,’ ‘humanity,’ ‘future,’ and ‘social contribution.’

«All of our goals and efforts must be customer-centric. The first step to customer happiness is to enable them to focus on their own lives through perfect quality of our products and services,» said the newly inaugurated Chairman Chung.

Over the years, Chung has stressed the customer-centric approach and customer satisfaction, and applied the concept more broadly to all of humanity.

«For the free movement and prosperity of humanity, we will develop the world’s most innovative and reliable autonomous driving technology, offering entirely new mobility experiences,» said the Chairman. Chung is spearheading the Group’s transformation from an automaker into a future mobility solution provider.

The Group will offer mobility solutions tailored to customer lifestyles and continue to grow its market leadership in various fields, including autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM).

The Group recently formed a venture Motional Inc. with Aptiv to develop and deploy industry-leading full autonomous driving technology. It is collaborating with partners around the globe to provide mobility services that meet the varying needs of different regions.

Furthermore, Chung foresaw the powerful possibilities of hydrogen energy and championed the growth of hydrogen ecosystem, with broad implementation of fuel cell technology beyond automobiles.

«Our world-class hydrogen fuel cell technology will be used not only in automobiles, but also in various fields, as an eco-friendly energy solution for the future of humanity,» said Chung. «We will also realize the future of our imagination through Robotics, Urban Air Mobility (UAM), Smart City and other innovations. These groundbreaking advancements will offer a higher plane of life experiences for humanity.»

In his remarks, he also stressed the importance of social contribution to the communities in which the Group operates, reflecting on his long-time commitment to communities and the future generation.

«Hyundai Motor Group aims to become a company cherished for realizing humanity’s dream of safe and free movement and a peaceful life, as well as sharing its fruits with customers around the world.»

The Group’s transformation under Chung is also taking place internally, with an emphasis on flexibility and agility like that of tech companies. Under his leadership, the Group is accelerating its efforts toward a healthier corporate culture by empowering its employees and encouraging horizontal communication.

«If each and every employee thinks of oneself as a pioneer, and channel that positive energy into our growth and that of our future generations, I am certain we will seize fresh opportunities out of crises,» said Chung. «I will foster a company culture that respects communication and autonomy. I will help cultivate a creative work environment, where talents are respected and realized to the fullest.»

The Group will also streamline its decision-making processes to make them more timely and transparent, and strengthen communication with the market to boost shareholder value.

Chung has been recognized for his innovative vision and for leading the Group’s key businesses successfully over the past two years as the Executive Vice Chairman.

He steered the turnaround of Kia Motors’ business during his tenure as President, and led the growth of Hyundai Motor amid the global financial crisis and successfully launched the luxury brand Genesis as Vice Chairman.

Mong-Koo Chung, new Honorary Chairman of the Group, recently expressed his wish to move on and asked Euisun Chung to lead the Group’s future growth and innovation beyond the current challenges.

Honorary Chairman Chung is widely acknowledged for his contribution to the advancement of global auto industry, and he was inducted into the Automotive Hall of Fame in 2020.

He brought Kia Motors into the Group during the Asian financial crisis in the 1990s and turned the company into a successful global automaker. He also grew Hyundai and Kia into global automotive companies and advanced Korea as a leading nation in the automotive industry.

His key to the success of Hyundai Motor Group was making quality the number one priority. Honorary Chairman Chung established a standardized plant construction system to assure consistent high-quality production for Hyundai and Kia vehicles around the world, and built one of the world’s largest research and development centers to strengthen the Group’s competitiveness.

Honorary Chairman Chung also introduced a new paradigm in sustainable management with the construction of the integrated steel mill Hyundai Steel Co., which helped maximize synergy within the Group with the world’s first resource circulation business structure.

Euisun Chung affirmed that he will continue and build upon the legacies of Founding Chairman Juyung Chung and Honorary Chairman Mong-Koo Chung.

«Carrying on their legacies, I would like to usher in a bold new future of Hyundai Motor Group with every single one of you,» said Chairman Chung. «There may be hurdles in our journey of entering a new future. But the spirit of Hyundai Motor Group has always made the impossible possible by encouraging optimism and team spirit.»

• Chairman Euisun Chung Profile

Education
BA, Korea University
MBA, University of San Francisco

Experience
2018   Executive Vice Chairman, Hyundai Motor Group
2009   Vice Chairman, Hyundai Motor Company
2005   President, Kia Motors Corporation
2003   Head of Business Strategy Planning, Kia Motors Corporation
            Executive Vice President, Business Planning Division at Hyundai Motor Company
2002   Senior Vice President, Domestic Sales Division at Hyundai Motor Company
1999   Director, Procurement / Sales Support Division at Hyundai Motor Company

About Hyundai Motor Group
Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

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SOURCE Kia Motors America

TORRANCE, Calif., Oct. 12, 2020 /PRNewswire-HISPANIC PR WIRE/ — Widely regarded by experts as the benchmark midsize sedan, Honda raises the Accord’s game for the 2021 model year with a refresh that includes updates to styling, technology, drivability and safety features. In addition, unique upgrades were made to performance and design for the ultra-efficient and refined Accord Hybrid. On-sale at Honda dealerships beginning tomorrow, the 2021 Accord will carry a Manufacturer’s Suggested Retail Price (MSRP) starting at $24,770 (not including destination and handling), while the 2021 Accord Hybrid will be available at a starting MSRP of $26,370. Click here for a video tour of the changes.

 «The new Honda Accord Hybrid is really the Accord to buy, offering customers more of everything they like about Accord — more power, refinement and, of course, excellent fuel economy ratings,» said Dave Gardner, executive vice president of National Operations at American Honda.  

2021 ACCORD UPGRADES
For the 2021 model year, all Accords boast a wider, restyled grille for an even more sophisticated look, along with improved integration of the Honda Sensing^® system’s radar unit. Flanking the new grille on Sport and above trims (EX and above on Hybrid) are new LED high- and low-beam headlights with longer and wider down-the-road illumination. Also new are smaller openings for the fog lights. Additionally, LX, EX-L and Touring trims all receive new alloy wheel designs, while a new color is available for Sport, Sport Special Edition (SE) and Touring trims: Sonic Gray Pearl.

Inside, further enhancements to the class-leading style and sophistication of Accord’s cabin include an 8-inch Display Audio touchscreen entertainment system now standard on all trims (previously, EX and above). Apple CarPlay^® and Android Auto™ integration also are now standard (previously EX and above), and EX-L and Touring trims (EX and above on Hybrid models) get new wireless Apple CarPlay^® and Android Auto™ integration.

The combination of wireless charging and wireless smartphone integration eliminates the extra step of physically connecting the phone, making Apple CarPlay^® and Android Auto™ ready to go and freeing up an additional USB port for charging a separate phone. Front USB ports on all grades have been moved to the front of the center console for easier access, and Sport and higher trims (EX and higher trims for Accord Hybrid) now include dual 2.5-volt USB ports for rear seat passengers.

All Accords also receive a new Rear Seat Reminder, while upper grades gain a new Low Speed Braking Control system.

ACCORD HYBRID
The 2021 Accord Hybrid benefits from updates to the innovative Honda two-motor hybrid system for a more direct and immediate throttle response with a more natural acceleration feeling as engine revs climb in concert with the driver’s throttle input. With a peak total system output of 212 horsepower and peak torque delivery of 232 lb.-ft. right off idle, Accord Hybrid has the most power and torque in its class, with a top fuel economy rating of 48 mpg¹.

Thanks to the unique configuration of the two-motor hybrid system, the Accord Hybrid also can spend more time operating solely on electric power than competing hybrid models, imbuing Accord with a smoother and more refined driving feel. Also, Accord’s sophisticated brake-by-wire technology offers more natural and consistent braking performance and pedal feel versus competing models, seamlessly blending mechanical and regenerative braking force.

Honda’s two-motor hybrid system uses a propulsion motor and a generator/starter motor built with a patented Honda design made with magnets using no heavy rare-earth metals. This reduces magnet cost and weight, while also reducing reliance on rare-earth metals, helping avoid the often negative environmental impact of mining them.

The hybrid powertrain control system manages the power delivery between each component and seamlessly switches between EV Drive, Hybrid Drive and Engine Drive for maximum efficiency with no input from the driver. Accord Hybrid drivers can further maximize fuel efficiency, or power, by selecting between Sport, EV and ECON modes using the three buttons behind the push-button gear selector.

Already, Honda leads all full-line automakers in fleet-average fuel economy and low CO₂ emissions according to the U.S. EPA, with 27 vehicles that received EPA combined fuel economy ratings of 30 mpg or higher.

Visually, Accord Hybrid adds its own unique touches to the styling updates made to the entire 2021 Accord lineup, including a blue H-mark on the grille and Hybrid badges on the front fenders and trunk lid. This year, Accord Hybrid Touring grade features 19-inch wheels, giving it an upscale and sporty appearance.

NEW SPORT SPECIAL EDITION
The Accord Sport SE is new to the lineup for 2021, replacing Accord EX 1.5T and expands on the popular Sport trim with additional sought-after features. The new Sport SE adds leather seats, heated front seats, a four-way power passenger seat to complement the addition of 12-way power driver’s seat, heated mirrors, Smart Entry, and remote engine start to the popular Accord Sport 1.5T grade. This is in addition to the already generous equipment on the Sport 1.5T, which includes dual rear USB ports, leather-wrapped steering wheel with paddle shifters, leather-wrapped shift knob, and an 8-speaker audio system. Visually, Accord Sport and Sport SE are distinguished from the other trims by a rear trunk lid spoiler, trim-specific 19-inch wheel design, LED fog lights, dark-chrome grille and chrome exhaust finishers.

2021 Honda Accord Pricing & EPA Fuel Economy Ratings

POWERTRAIN AND DRIVING DYNAMICS
In addition to the updates made to Accord Hybrid’s two-motor system, the 2021 Accord’s two turbocharged engines receive updated engine management software for more linear and responsive throttle control. In addition, the 1.5-liter turbo has improved Idle Stop performance, with quicker engine start-up when the driver releases the brake.

A 192-horspower 1.5-liter VTEC Turbo^® engine is standard in Accord LX, Sport, Sport SE and EX-L grades, while Accord Sport 2.0T and Touring are available exclusively with a 252-horsepower, 2.0-liter VTEC Turbo^®.

The braking system has also been updated for smoother engagement, especially at low speeds such as in stop-and-go traffic and in parking situations.

Powertrain Specs

SAFETY AND DRIVER-ASSISTIVE TECHNOLOGIES
For the 2021 model year, all Accords receive a new Rear Seat Reminder and a rear seatbelt reminder as standard equipment. The Rear Seat Reminder chimes when the car is turned off, with a notification on the digital meter reminding drivers to check the rear seating area when exiting the car for children, pets or other precious cargo. The rear seatbelt reminder uses a warning on the digital meter to let drivers know if rear seat passengers have not fastened their seatbelts.

Accord Touring and Hybrid Touring trims now feature a new front and rear braking system called Low Speed Braking Control. Using sonar-based parking sensors, the new system can sense solid objects at low speeds, such as in parking situations, and warn the driver or apply the brakes to help avoid or mitigate a collision.

Honda Sensing^® receives updates to Adaptive Cruise Control (ACC) and Lane Keeping Assist system (LKAS). For 2021, ACC now has smoother braking when following another vehicle, while LKAS offers more effective and natural lane centering. Additionally, the steering wheel and dash controls for ACC and LKAS now feature industry-standard icons.

The 2021 Accord targets a 5-star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS), including the highest available rating of GOOD in all collision tests and SUPERIOR for frontal cash prevention. Also, the updated standard LED headlights have been designed to achieve a GOOD rating in the rigorous IIHS headlight standard.

Accord Key Features

Accord Hybrid Key Features

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO₂ emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid-electric sedan, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

¹ MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $955 destination charge and options. Dealer prices may vary.
² Based on 2021 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (Hybrid only), and other factors.

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SOURCE American Honda Motor Co., Inc.

TORRANCE, California, Oct. 9, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda highlights the not-so-obvious capabilities of its SUV and truck lineup in a new brand marketing campaign. The opening spot in the campaign touts the highly-versatile 2021 Passport and Pilot SUVs, including the Pilot Special Edition, demonstrating their capability on- and off-road, with a glimpse of the redesigned 2021 Honda Ridgeline pickup: https://bit.ly/36s612s. The first commercial in the new brand campaign also debuts actor and WWE superstar, John Cena, as the new voice of the Honda brand.

«Honda SUVs and trucks have always had excellent on-road manners and surprising off-road capabilities. Through this new campaign Honda wears those rugged capabilities more on our sleeves,» said Jay Joseph, vice president of Automobile Marketing, American Honda Motor Co., Inc. «In a truck-trending market, we will showcase Honda SUVs and our pickup in environments that display the capabilities hidden beneath their sleek exteriors, demonstrating they can face most any challenge en route to that next great adventure.»

The multi-channel brand campaign features Honda’s award-winning light truck lineup, along with the company’s off-road powersports products, including the Honda Talon sport side-by-side and CRF performance dirt bikes, and a Honda EU2200i Generator, now available with the Honda My Generator Bluetooth^® App and CO-Minder™ advanced carbon monoxide detection system. The campaign will run through 2021, featuring a wide range of Honda adventure products. 

New Voice of the Honda Brand

The campaign marks the debut of actor and WWE superstar, John Cena, as the new voice of the Honda brand. Cena’s voice will be featured across all marketing creative for Honda cars and light trucks.

«John Cena is known for his toughness and strength, but he also has a lot of heart and he’s a real car enthusiast, making him a perfect fit to be the new voice of Honda,» said Joseph.

«I’m looking forward to this new relationship with Honda because I’ve always been a big fan of Honda products and how deeply involved they are in the community,» said John Cena.

Campaign Creative

The creative from the new campaign puts a spotlight on the performance of Honda products that challenge the most rugged of terrains, along with their capability to amaze. Honda is the only brand to make products across the entire spectrum of outdoor adventuring, including SUVs and trucks, motorcycles, ATVs, side-by-sides and products that support outdoor life, such as generators. The next phase of the campaign will star the redesigned 2021 Ridgeline, tied to its on-sale early next year.

• Honda’s new creative will be featured on national broadcast, including high-profile national sports, including the NBA Finals, top-rated NFL games and College Football within SEC & Big 12 games on CBS and FOX.
• The :60 second and :30 second spots will air on premium cable networks, such as TBS, Bravo, USA Networks, TNT, as well as on-demand video programs like Hulu, NBC Universal, Watch ESPN and FOX Sports Go.
• The campaign also includes a Spanish-language version of the spot on Univision and Telemundo for the Hispanic market.
• The campaign will extend across digital media properties, such as Amazon, Verizon Media, Spotify, Tripadvisor, National Geographic and CBS Sports, along with Hispanic platforms, including Mitú.
• The campaign will run across social media, including a heavy presence on Pinterest, with sponsorship of the «Rewilding» trend from the 2020 Pinterest 100 Trend report through an official P100 badge. Additionally the campaign will run on Snapchat and Reddit including category takeovers.

Honda Record Light Truck Sales

Honda light-truck sales have seen substantial growth over the past decade, including record sales in each of the past five years (2015-2019). What’s more, Honda SUVs have delivered eight straight years of record sales (2012-2019) and 10 straight years of growth (2009-2019). While every Honda light truck model is already a top retail player, the light truck market represents a huge growth opportunity for Honda in America.

More information about the 2021 Honda Ridgeline, Passport and Pilot are available on HondaNews.com.

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO₂ emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Fit, Civic, Insight Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid-electric sedan, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

 

Video – https://www.youtube.com/watch?v=zANaPC7xrFo
Photo – https://mma.prnewswire.com/media/1308658/Ruggedcampaign.jpg
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

 

SOURCE Honda

– Acura’s new flagship SUV takes a quantum leap forward in interior design, premium craftsmanship and technology

TORRANCE, Calif., Oct. 8, 2020 /PRNewswire-HISPANIC PR WIRE/ — Acura today provided a glimpse of the dramatic new interior of the fourth-generation MDX ahead of its global debut, in prototype form, Oct. 14. The MDX Prototype presages the arrival of the new, fourth-generation Acura MDX, launching early next year as the most premium and performance-focused MDX in Acura history. The MDX Prototype will showcase the complete transformation of MDX’s seven-passenger interior to reflect its elevated status as the flagship of the Acura lineup, featuring a striking design, rich and authentic materials, and an array of signature new Acura technologies.

The reimagined MDX cabin, previewed in a video released today, sets a new high-watermark for Acura interior design and craftsmanship, communicating performance and sophistication in every detail. The new wider and lower instrument panel, designed for both elegance and a clear view of the road ahead, compliments the new look of MDX and is accented with authentic open-pore wood and hand-wrapped leather with French stitching.

Next-generation Acura sport seats offer a more sculpted form with curvilinear quilting in all three rows, along with gradient perforation, and high-contrast stitching and piping. First-class seating comfort, afforded by a wider body design, is enhanced with multi-mode front-seat massage functionality.

Signature Acura technologies debuting in the new MDX Prototype will include the Acura Precision Cockpit™ all-digital driver’s meter, an ultra-wide full-HD center display, and a next-level, 25-speaker «Signature Edition» ELS Studio 3D® premium audio system with integrated LED ambient lighting.

Coming on the heels of the highly successful Acura RDX and the just-launched 2021 TLX sport sedan, the all-new MDX will represent the brand’s most ambitious and far-reaching product redesign since the launch of the second-generation NSX hybrid electric supercar. 

About Acura

Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.

 

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SOURCE Acura

TORRANCE, Calif., Oct. 7, 2020 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Honda Ridgeline is set to launch early next year with a bold redesign that reflects its rugged and versatile pickup truck capabilities. Equally at home on dirt and mud-strewn trails as it is on the highway or twisting mountain roads, the 2021 Ridgeline features standard V6 power, class-leading ride and handling, the segment’s largest interior for passengers and gear, a brilliantly versatile bed, and the best standard AWD model payload capacity.

«Truck enthusiasts have long recognized Ridgeline as an incredibly versatile and capable pickup, and now it’s got the rugged looks to match,» said Art St. Cyr, vice president of Auto Operations for American Honda Motor Co., Inc. «The Ridgeline signals a new direction for our light-truck designs, one that more effectively communicates all the hard work that goes into making Honda pickups and SUVs such proficient on- and off-road performers.»

Exterior Redesign
The 2021 Ridgeline features all-new sheet metal from the front roof pillars forward. Design changes include a new hood sporting a pronounced power bulge, and new front fenders that emphasize the squared-off nose and more upright grille, flanked by LED headlights updated for better illumination. Atop the grille is a crossbar that bisects the headlight lenses – gloss black on Sport trims and Black edition, chrome on RTL and RTL-E. Below, a new front bumper highlights the toughness of the new Ridgeline’s design and adds broad side vents that route air through the bumper and around the front tires and wheels, creating air curtains to improve aerodynamic performance. The body color is also extended farther down the front bumper, and a prominent skid plate emphasizes Ridgeline’s tough new look. In back, a reshaped bumper exposes aggressive new twin exhaust outlets.

All trims feature tougher looking 18-inch wheels with backspacing reduced 10 mm, increasing track width a total of 20 mm and lending the Ridgeline a broader, more planted stance, bolstered by all-season tires with a new, more aggressive sidewall and shoulder design.

For those looking to take Ridgeline’s dynamic new styling to the next level, a new package created in collaboration with Honda Performance Development (HPD) answers the call. The new HPD Package adds a unique grille treatment, black fender flares, aggressive bronze-colored wheels, and special HPD graphics on the bed walls. Part of a new group of post-production options (PPO), the package will be available on all Ridgeline trims and is one of four new PPO packages that include Utility, Function and Function+ packages.

Interior Upgrades
The 2021 Ridgeline’s spacious cabin, which offers top-class passenger comfort and rear-seat legroom, receives an updated Display Audio system with crisp new graphics, easier-to-use touchscreen icons, and a physical volume knob. In addition, Ridgelines in Sport trim add new cloth seat inserts, all trims get new contrast stitching on the seats, and Sport, RTL and RTL-E trims have new dash, steering wheel and center console accents. Ridgeline’s flat floor and foldaway 60/40-split rear seat bottoms continue to offer enhanced flexibility for carrying long and tall items in the cabin.

Fully Automatic Torque-Vectoring AWD
Standard on every 2021 Honda Ridgeline is a 280-horsepower, 3.5-liter direct-injected VTEC^® V6 backed by a smooth and responsive 9-speed automatic transmission. Available on Sport and RTL, and standard on RTL-E and Black Edition, is Ridgeline’s i-VTM4^® torque-vectoring all-wheel drive system, which automatically sends up to 70 percent of the engine’s 262 lb.-ft. of torque to the rear wheels and continuously apportions 100 percent of that torque between the left and right rear wheels based on driving conditions at each wheel. The Intelligent Traction Dynamics System, standard on all Ridgelines, optimizes power delivery and distribution for various conditions including snow and pavement for 2WD models, while Ridgelines equipped with i-VTM4^® get additional selectable modes for mud and sand.

Ridgeline-Exclusive Platform Design
Underpinning its extraordinary packaging, hauling and driving character is Ridgeline’s unit-body construction, featuring Honda’s proprietary Advanced Compatibility Engineering™ (ACE™) body structure and fully boxed frame members for the body sides and rear tailgate frame with truss-style inner construction, plus a robust fully independent rear suspension. This unique construction pays dividends with uncompromised ride comfort and handling on paved roads, while supporting a best-in-AWD class standard 1,580-pound payload capacity and up to 5,000-pound towing capacity.

Ridgeline’s extra-wide stance enables an extra-wide standard bed, making it the only truck in its class that can flat-carry 4-foot wide items, such as plywood and drywall, between the wheel wells. Based on the packaging efficiency of its unibody construction and independent rear suspension, Ridgeline also comes standard with a washable, lockable In-Bed Trunk^®, offering an additional 7.3 cu.-ft. of secure storage space under the bed floor.

Ridgeline’s versatility as a cargo-hauling platform is enhanced by its Dual-Action Tailgate, which opens downward or to the side, making access to cargo and the In-Bed Trunk^® a snap. The tailgate can handle dynamic loads of up to 300 pounds, supporting long payloads such as motorcycles and ATVs. Inside the bed are eight standard tie-down cleats rated at 350-pounds each, for securing loads, and the bed is constructed of glass fiber-reinforced SMC composite that resists dents and scratches without the need for a separate bed liner.

An available In-Bed Audio system utilizes four «exciters» to turn Ridgeline’s entire bed into an outdoor speaker (RTL-E and up trims). Combined with its Dual Action Tailgate and In-Bed Trunk, which can do double duty as an ice-filled cooler, Ridgeline is a great tailgating companion.

Safety & Driver-Assistive Technology
Ridgeline comes standard with the Honda Sensing^®, featuring Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC).

The 2021 Ridgeline targets top-class collision safety ratings from National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), including an NCAP 5-star Overall Vehicle Score, a GOOD rating in all IIHS collision tests, and a SUPERIOR IIHS rating for front crash prevention.

Design and Manufacturing
The 2021 Honda Ridgeline was designed and developed by Honda R&D Americas in California and Ohio, and is manufactured along with its V6 engine at the Honda plant in Lincoln, Alabama using domestic and globally-sourced parts. For the 4^th straight year, the Ridgeline ranked in the top 10 in the 2020 Cars.com American Made Index.

More information about the 2021 Ridgeline, including prices and detailed specifications, will be available closer to its on-sale date early next year.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through over 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Fit, Civic, Insight Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid-electric sedan, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of 2020 and 2021 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

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SOURCE American Honda Motor Co., Inc.

IRVINE, California, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — «Bring it!» said Alyssa Roenigk, «I’m beyond charged to get going.» Roenigk, a senior writer at sports media giant ESPN, will drive a 2020 Telluride SX in the fifth annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada. Starting October 8 in Lake Tahoe, California, the rally will cover 1,500 miles in eight days before reaching the finish line, October 16, in the Imperial Sand Dunes, California. Roenigk’s navigator, Sabrina Howells, has a huge job guiding the team through the course using only old-fashioned paper maps and a compass—no GPS, no cell phones, no digital devices of any kind. «I can’t wait,» Howells said, «I really geek out on this stuff.»

Rebelle Rally founder and accomplished endurance racer, Emily Miller, created the event to provide women a chance to challenge themselves and each other and to prevail in conditions that most people avoid. «This is no desert cruise,» she said, «rally participants will face heat, sand, rocks and cold – everything the desert can throw at them. When it’s over, they’ll have accomplished something significant.

«Having Kia on board for this year’s rally is fantastic,» said Miller, «the Telluride is an excellent vehicle and the Telluriders team is formidable. We’ll be watching with interest.»

Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America is also looking forward to following the Telluriders team. «This is a significant event for Kia,» he said. «The Telluride is one of our most successful vehicles ever and the Rebelle Rally is a real test of its capability, durability and versatility. We expect it to perform extremely well and will be cheering on Alyssa and Sabrina as they take on this tough challenge.»

In addition to entering the Telluriders team in the rally, Kia Motors America is exclusive sponsor of the Live Show webcast to be broadcast live twice daily from locations along the rally route. Kia will also provide all rally participants with coffee and breakfast service in the Mojave backcountry, one of the rally’s most remote overnight stops.

«That will be killer,» said Rebelle Rally founder Emily Miller. «At that point in the rally, the women are exhausted and the last thing they want to think about in that location is how to get a hot cup of coffee and a hot breakfast. Kia delivering that to them will be huge.»

On October 8 at 8 a.m. PDT, Roenigk and Howells will participate in a virtual pre-rally interview. Other interview opportunities are also planned. Details to follow in a separate announcement.

About the Telluriders

Alyssa Roenigk is a senior writer for ESPN and has committed countless acts of adventure in pursuit of a story. She has reported cover pieces for ESPN The Magazine, TV features for X Games and SportsCenter, and provided daily coverage at the Olympics, Grand Slams, Super Bowls, and the Women’s World Cup. She was part of the first U.S. team to win the Aïcha des Gazelle Rally in Morocco, and to-date, is the only American driver to win.

Sabrina Howells is a Los Angeles-based actor (Everybody Hates Chris, Kaleidoscope, Freddy’s Nightmares) and musician (Henry Henrietta). She has competed in four consecutive Rallye Aïcha des Gazelles in Morocco, including the Expert Class in 2015. She competed in the Rebelle Rally in 2016, taking 1st place in the crossover class, and again in 2017, placing second.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the «Official Automotive Partner» of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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SOURCE Kia Motors America

IRVINE, Calif., Oct. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today launched its ‘Mazda Heroes: Honoring The Human Spirit’ program (Mazda Heroes). The initiative aims to place a spotlight on individuals across the country who have selflessly dedicated themselves to their communities throughout 2020. Through Mazda Heroes, MNAO will select 50 deserving people and provide each hero with a special part of its history, a Mazda MX-5 Miata 100th Anniversary Special Edition.

«This year marks Mazda’s 100th Anniversary. We had hoped this time would be filled with moments of celebration and appreciation for our fans, employees and partners. But given the many tragic events of 2020, we decided to express, in another way, our brand’s unique heritage of trying to make things better,» MNAO President Jeff Guyton said. «In April, we launched our Essential Car Care Program to give free oil changes and car cleaning to healthcare workers across the U.S. Throughout this initiative we heard how grateful our dealers and employees were to be in service to those selflessly giving back every day. This inspired us to develop the Mazda Heroes program, which will honor individuals supporting communities and share their stories in a moment when people desire inspiration in their lives.»

From teachers going the extra mile to enhance distance learning, to community members sourcing PPE for others, there are countless examples of people across the country going above and beyond to support others without expecting anything in return. Mazda wants to honor these important acts of kindness, resilience and empathy. Stories can be submitted now through Oct. 25 at www.MazdaUSA.com/mazda-heroes for a chance to be honored as a Mazda Hero. Fifty individuals will be selected based on their demonstrated selfless acts, creative approaches, and contributions to community. Honorees will be announced beginning Dec. 2.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

    

  

    

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SOURCE Mazda North American Operations

TORRANCE, Calif., Oct. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda supports INDYCAR’s announcement of a new hybrid power unit formula, to take effect with the start of the 2023 NTT INDYCAR SERIES season. Honda Performance Development (HPD) is readying a 2.4-liter, twin-turbocharged V6 hybrid power unit capable of producing more than 900 horsepower as INDYCAR moves toward an exciting new generation of pinnacle North American motorsport.

«Honda welcomes this step to the future by INDYCAR, action that mirrors Honda’s efforts to develop and manufacture high performance, electrified products that will meet industry challenges and delight our customers,» said Ted Klaus, president of Honda Performance Development.

«At Honda, we race to develop our people, to innovate technologies and to engage fans. We are proud of our uninterrupted, 27-year leadership in INDYCAR, and look forward to delivering a next-generation Honda 2.4-liter hybrid power unit with more than 900 horsepower.»

The hybrid formula is part of a multi-year extension INDYCAR has reached with Honda and Chevrolet, which promises a continuation of manufacturer competition in North America’s pinnacle open-wheel racing series well into the next decade. The commitment also provides opportunities for additional manufacturers to join the series, which Honda strongly supports.

The INDYCAR announcement aligns Honda’s North American racing programs with the company’s product development activities. Globally, Honda expects two-thirds of its new vehicles sales to be electrified by 2030.

«American Honda and HPD are proud of our continuous, mutually beneficial relationship with INDYCAR in North America,» said Dave Gardner, executive vice president of National Operations for American Honda Motor Co., Inc. «Motorsports and competition help define who we are as a company. INDYCAR’s transition to an electrified formula aligns with our business direction in this region. We look forward to the thrilling new era ahead in North American motorsports.»

Racing is ingrained in Honda’s culture and supports the company’s challenging spirit. A racer himself, company founder Soichiro Honda believed in competition – at the highest levels – as a means of improving Honda’s people and products. In North America, American Honda and Honda Performance Development have been leaders in Indy car racing since the formation of HPD in 1993.

Honda and HPD entered Indy car competition in 1994, winning its first manufacturers’ and drivers’ championships in 1996. No other manufacturer has matched Honda’s success in Indy car, which includes 252 victories from 457 races, 16 drivers’ titles, eight manufacturers’ championships and 13 Indianapolis 500 victories

In 2020, Takuma Sato recorded Honda’s 13^thIndianapolis 500 victory; Scott Dixon has posted four race wins and is the current NTT INDYCAR SERIES points leader; and Honda leads the Manufacturers’ Championship with seven wins from 11 races this season.

About Honda 
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO₂ emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Fit, Civic, Insight Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid-electric sedan, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Performance Development:
Honda Performance Development, Inc., (HPD) has a rich heritage creating, manufacturing, and supporting Honda Racing and Acura Motorsports customers since 1993. From pinnacle racing in INDYCAR and IMSA Sports Cars to commercial racing programs, HPD powers the dreams of professional and amateur racers from age 4 to 40+. HPD is a wholly owned subsidiary of American Honda Motor Co., Inc. and leads all of Honda and Acura’s high-performance racing programs in North America. HPD specializes in the design and development of race engines, chassis and performance parts, as well as technical and race support. HPD offers parts and race support to Honda and Acura amateur and professional motorsports racers, and is continually expanding its palette of racing programs that make Honda racing products available to all racing styles, from karting and Quarter Midgets to the highest levels of pro racing.

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SOURCE Honda

MARYSVILLE, Ohio, Oct. 2, 2020 /PRNewswire-HISPANIC PR WIRE/ — Honda manufacturing plants in Ohio, Indiana, Alabama and South Carolina are celebrating National Manufacturing Day today by hosting its first-ever virtual manufacturing experience for students and teachers. Honda is marking its 10^th annual Manufacturing Day event, with virtual activities designed to shine a light on the many opportunities available through a career in modern manufacturing.

Previous Honda Manufacturing Day events have typically included in-person plant tours, presentations and problem-solving simulations for students. Hosting this year’s event required some creative thinking, as Honda associates devised a compelling virtual Manufacturing Day to share their manufacturing know-how with students from high schools, STEM academies, technical centers and two- and four-year colleges.

More than 80 schools were invited to take part in virtual activities on Friday to show the many opportunities available through a career in manufacturing. Leaders from several Honda facilities participated in live question-and-answer sessions with students, providing valuable insight about the industry, and the benefit it provides to society. The students learned about innovative processes used in Honda facilities to produce advanced products ranging from automobiles to aircraft.

«Honda has been a true industry leader in helping to build the modern manufacturing workforce,» said Jay Timmons, president and CEO of the National Association of Manufacturers and chairman of the board of The Manufacturing Institute. «From its commitment to MFG Day to its historic investment in our Creators Wanted campaign, Honda is showing students, parents and educators the extraordinary opportunities available in our high tech industry. The NAM and The Manufacturing Institute are proud to continue our longstanding partnership with Honda as we inspire a new generation of creators to pursue rewarding careers.»

Honda supplemented these live video meetings with activities designed to mirror the problem solving that takes place every day in the manufacturing setting. In addition, Honda shared the popular EdHeads manufacturing video game with the schools. The game, which provides players with a number of manufacturing-based challenges to solve, has been played more than 620,000 times since it was created with Honda’s support in 2015.

Honda also established a Manufacturing Day website, which features videos about manufacturing and information about the many career opportunities available in the field, as well as a recording of today’s live event.

«The future success of Honda, and society as a whole, relies on developing the next generation of people who are passionate about making and building things,» said Rick Schostek, executive vice president of American Honda Motor Co., Inc. «Manufacturing Day is a great opportunity to shine a light on our industry, showcase our commitment to the next generation workforce and let society know about the outstanding careers and opportunities that exist in manufacturing.

Honda plants taking part in Manufacturing Day activities include: Honda of America Mfg. (Anna Engine Plant, East Liberty Auto Plant, Marysville Auto Plant), Honda Transmission Manufacturing of America, Honda Manufacturing of Alabama, Honda Manufacturing of Indiana and Honda of South Carolina Mfg.

Honda Manufacturing in America

Honda established manufacturing operations in America in 1979, with the start of motorcycle production in Marysville, Ohio, followed in November 1982, by the start of automobile production at the Marysville Auto Plant. In 2019, nearly two-thirds of the Honda and Acura automobiles sold in the U.S. were made in America, using domestic and globally sourced parts, and Honda’s cumulative auto production in America exceeds 27 million vehicles.

Honda has one of the largest and most diverse U.S. manufacturing footprints of any international company, employing nearly 23,000 associates at 12 plants with the annual capacity to produce more than 1.2 million automobiles, 3.5 million engines, 500,000 power equipment products and 300,000 powersports products, as well as the HondaJet advanced light jet and GE Honda HF120 turbofan engines in America.

Cumulatively, Honda has invested more than $21 billion in its U.S. manufacturing operations, including more than $5.6 billion over the past five years. The company also works with more than 620 U.S. original equipment suppliers, with U.S.-sourced parts purchases of $27.7 billion in 2019 and approximately $423.3 billion since 1979. Learn more at https://hondainamerica.com.

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SOURCE American Honda Motor Co., Inc.