Mes: agosto 2020

WHEELING, Ill., Aug. 3, 2020 /PRNewswire/ — CreateOn™, the colorful creation studio that transforms Magna-Tiles® into innovative new applications for kids and grownups with popular licenses and custom personalization, has teamed up with Sesame Workshop, the nonprofit educational organization behind Sesame Street. With buildable magnetic sets featuring kid-favorite characters, this collaboration with the iconic Sesame Street brand will bring hours of engaging fun and learning to playrooms and classrooms everywhere.

«There is no other children’s brand in the world like Sesame Street,» said Steve Rosen, Vice President, CreateOn. «Not only does Sesame Street epitomize the caliber of brands we choose to work with, but it’s a tremendous example of how iconic IP can come to life in innovative ways through our unique approach of turning Magna-Tiles into storytelling and building sets.»

«During these uncertain times, play is such an important part of a child’s healthy development,» said Scott Chambers, Senior Vice President/General Manager, North America Media and Licensing, Sesame Workshop. «We are pleased to collaborate with CreateOn to offer families a new way to build, learn, and engage with their Sesame Street friends.»

Three sets featuring Elmo, Cookie Monster, and other Sesame Street characters are available August 3 at CreateOn.com. The «Color With Elmo» Magna-Tiles set will also be available via Barnes & Noble stores and online in September.

The Sesame Street Magna-Tiles collection includes:

Color with Elmo: Featuring Elmo and his Sesame Street friends, this set helps children learn basic colors and shapes while developing STEAM skills.

Counting with Cookie Monster: Cookie Monster and his friends on Sesame Street help children learn numbers and develop their counting skills in this set.

Sesame Street School Bus: Kids can take a trip on the Sesame Street school bus with this set, learning to build and count with their favorite pals.

Each of the three sets in the collection features Sesame Street characters and multiple design variations on colorful double-sided pieces that can be constructed over and over. An included curriculum guide makes the sets perfect for educators, too. The building possibilities are endless, and children will strengthen their problem-solving, STEAM readiness, and fine motor skills as they play. Sets are for children ages 3 and up and are compatible with all other Magna-Tiles pieces.

For more information, visit CreateOn.com and follow on Instagram and Facebook.

About CreateOn

We are a colorful creation studio where new, cool, fun products and experiences are made. Using our SuperColor® Technology, we bring you exciting creations by taking products and brands that everyone loves and reimagine them to create new experiences that provide hours of fun and learning. All designs are printed in the USA, in our Illinois headquarters. Launched in 2020 with a collaboration with Magna-Tiles® and The World of Eric Carle, we also offer our own collections of Magna-tiles structures and customizable Magna-tiles photo sets, and additional licensing partnerships.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.

Contact: Angela Zmyslinski, angela@brilliantprm.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/createon-continues-rollout-of-colorful-educational-licensed-magna-tiles-sets-with-launch-of-sesame-street-series-301104725.html

SOURCE CreateOn

DALLAS, Aug. 3, 2020 /PRNewswire/ — Students around the country are getting ready to go back to school. No matter what that looks like – online, in person, or a combination – good vision is essential for kids to be able to learn. Essilor Vision Foundation (EVF) is reminding parents to get their children’s eyes examined to ensure they have the clear vision they need.

Vision matters

Many parents worry about the amount of time their kids spend looking at screens. This is even more top of mind now due to COVID-19. A recent survey found that among parents who participated, nearly half said their children spend more than six hours a day in front of a screen. That is a 500% increase compared to before the coronavirus pandemic.

Clear vision is important for kids all the time, and especially when it comes to succeeding in school. Consider these facts:

• One in four, or 25% of schoolchildren in the U.S., has a vision problem significant to impact their ability to learn.
• 80% percent of learning in a child’s first 12 years is visual.
• Children who are not reading on grade level by the end of third grade are four times more likely to drop out of high school.

Although vision issues are prevalent among children, many parents do not know the signs and symptoms of vision impairment such as:

• Sitting too close to the TV
• Holding a book or digital device too close
• Complaining of headaches or tired eyes
• Squinting or tilting the head to see better
• Rubbing eyes frequently

Test kids’ eyesight at home

Parents who suspect their child has a vision problem can use these online basic vision tests at home. If the tests show potential vision issues, parents are urged to take their child for a comprehensive eye exam with an eye doctor.

Everyone needs to give their eyes a break from time to time, and there are things we all can do to be kind to our eyes. For kids, experts say spending time outdoors can help reduce the risk of some vision impairments. Anyone who looks at a screen should practice the 20-20-20 rule: for every 20 minutes of reading, computer time, or close work, take a 20-second rest break by looking at things at least 20 feet away.

This back-to-school season, EVF asks parents to make vision care a regular part of their children’s overall health and to donate to help kids who cannot afford it, because every child deserves to see clearly.

About Essilor Vision Foundation

We strive to give children a brighter future by helping them see the world more clearly. Since 2007, Essilor Vision Foundation has provided more than 1.5 million pairs of eyeglasses to individuals in need. Essilor Vision Foundation is a 501(c)(3) public, non-profit organization committed to eliminating poor vision and its lifelong consequences. To learn more visit www.evfusa.org.

Related Images

essilor-vision-foundation-logo.jpg
Essilor Vision Foundation logo

View original content to download multimedia:http://www.prnewswire.com/news-releases/help-kids-start-school-with-clear-vision-301104365.html

SOURCE Essilor Vision Foundation

ATLANTA, Aug. 3, 2020 /PRNewswire/ — Michael Loyd, CEO of Dope Coffee, created the company to change the narrative around the common pastime of drinking coffee. Coffee culture has often lacked diversity and inclusivity. Drinking coffee has become complicated as companies and shops focus on creating elaborate, over-the-top drinks and environments. On the other hand, Dope Coffee, an e-commerce company, distributes its products online, allowing people to purchase and create their own environment in which they would like to enjoy it in. The coffees are flavorful, yet simple. Buyers are not overwhelmed by unnecessary terminology, descriptions and instructions. Dope Coffee’s products are there to enjoy while shifting the conversations had when having a cup of coffee.

Michael, also known as Creative Mike the Rapper, along with his cousin and COO Stace Loyd, plan to make these cultural changes by combining coffee with culture and hip-hop. Both men have not only paved a way for themselves in the coffee industry, but are successful in the music industry as well. Their work and experience in both fields allows them to bridge the gap between the two. In doing so, a door for audience expansion is being unlocked. Customers who have previously felt overlooked or unwelcomed in the coffee world now have a space of their own.

Creative Mike is used to having these difficult conversations. In his most recent EP, Black Jesus, he speaks on the systematic and institutionalized issues that plague society. Creative Mike is brutally honest, holding no punches. He speaks to the system, as well as to his community, with fierce passion. Through his lyrics, he provides motivation and blueprints to success for the Black community.

Stace Loyd has also paved his own lane by producing unique yet universal hip-hop music, which can be heard on his latest album, Columns. He takes a classic approach to hip-hop that feels nostalgic yet progressive. He uses his platform to speak about his past, present, and future. You can hear Stace’s drive for success through his lyrics. He is a businessman, no doubt.

The duo is collaborating yet again, but this time it is on their upcoming album, Spinach. They have seen great success as business partners in the coffee industry and this album will be no different. The project will be published through Dope Coffee where it will be released with a merch pack including a specialized coffee, Ethiopian Dripp.

Social Media Links

Creative Mike The Rapper IG

Stace Loyd IG

Media Contact:

Sam
Phone: 404-737-8699
Email: sam@realdope.coffee

Related Images

spinach-album-official-cover-art.jpg
Spinach Album Official Cover Art
Spinach Album Official Cover Art by Creative Mike The Rapper x Stace Loyd

dope-coffee-ceo-coo-creative-mike.png
Dope Coffee CEO & COO Creative Mike The Rapper x Stace Loyd
Dope Coffee leadership team Creative Mike & Stace Loyd pose for a photo.

Related Links

Dope Coffee Company

Creative Mike The Rapper

View original content to download multimedia:http://www.prnewswire.com/news-releases/dope-coffee-creators-taking-hip-hop-world-by-storm-with-new-joint-project-spinach-301104399.html

SOURCE Dope Coffee Company

SANTA FE, N.M., Aug. 3, 2020 /PRNewswire/ — Event management platform EventGeek relaunched today under the new name Circa, with an updated mission as the first and only event management platform built to help marketing teams adapt strategy and skills to succeed in the new world of virtual and hybrid events. While EventGeek was originally designed to help marketers coordinate logistics for dozens or even hundreds of in-person events, Circa adds virtual event measurement capabilities, ensuring that enterprise marketing and sales teams can adapt existing event programs effectively and unify engagement data across all their events, whether they are hosting or sponsoring an event, and whether events are in-person, virtual or hybrid.

Circa is the leader for transitioning in-person event and meeting programs to virtual, with a focus on customer engagement, and events as central to the customer experience. Since March 2020, Circa has helped marketing teams adapt over 40,000 in-person events to virtual events and webinars. No other event tech company is as strong in planning, execution and reporting, or can manage the broad mix of all the different types of events for enterprises.

One of Circa’s many users is technology company Okta. «Okta produces and sponsors over 1,000 events a year, and of course in 2020 most of those events were canceled, postponed, or changed from in-person to virtual,» said Liz Kokoska, Senior Director of Demand Generation, North America at Okta. «Prior to Circa, we had to manage our physical and virtual events in separate systems, even though we thought of them as parts of the same marketing channel. With Circa, we now have a single view of all our events in one place – this is helpful in planning and company-wide visibility on marketing activity. Being able to seamlessly adapt to the new world of virtual and hybrid events has given our team a significant advantage.»

«The rapid move away from in-person to 100 percent virtual events has thrown off many marketers who traditionally relied on in-person events to fill their pipeline,» said Circa founder Alex Patriquin. «Circa turns this sea change into an opportunity for marketers, by giving them the tools they need to successfully engage customers in virtual events, better integrate data, and measure and manage these events as they would any other digital marketing program. With Circa, they can see all their event data in one place, and use that information to craft and execute more effective events that move prospects through the pipeline more quickly.»

When event planners add in-person events back into the mix – likely in 2021, according to Patriquin – they can also use Circa’s platform to manage and coordinate that aspect of their marketing as well.

Among Circa’s new features:

• Enables marketers to manage in-person, virtual and hybrid events all in one place.
• Enables marketers to manage both hosted and sponsored events in one place – including conferences, exhibit booths, workshops, webinars, roundtables and meetings.
• Scales to support thousands of events and meetings within an enterprise.
• Enables marketing teams to measure engagement for events the same way they measure it for other digital marketing programs – for instance, measuring conversion from attendees to qualified sales opportunities.
• Offers integration with virtually every well-known video conferencing tool such as Zoom and On24, as well as CRM and marketing databases such as Salesforce and Marketo, so that marketers can utilize engagement data in strategy and event planning.

Circa’s solution is delivered in a SaaS model and is available now. To learn more, visit www.circa.co.

About Circa
Circa is the first and only event management platform built to help marketing teams succeed in the new world of virtual and hybrid events. No other platform enables enterprises to adapt existing event marketing programs to virtual and hybrid as quickly or effectively. Circa’s cloud-based solution helps enterprises with dozens to thousands of events reset their strategy with event templates and data-driven insights, powered by integrations with Zoom, GoTo, Webex, On24 and leading videoconference, marketing and CRM solutions. Circa customers include world-class enterprises such as Salesforce, Okta, Honda, Farmers Insurance and Elsevier. Learn more at www.circa.co.

Media contact:
Kerry Metzdorf
978-609-0766 
kerry@big-swing.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/eventgeek-is-now-circa–event-management-platform-relaunches-as-first-to-help-marketing-teams-succeed-in-new-world-of-virtual–hybrid-events-301104165.html

SOURCE Circa